Table of Contents

Preface
Principles of Engineering Communication
The Second Edition
To the Instructor
To the Student
Publisher's Preface
Introduction

PART I. SETTING THE STAGE FOR UNDERSTANDING

Chapter 1. Purpose, Genre, and Audience
Principle 1: Finding Purpose
Principle 2: Improvising Genre
Principle 3: Constructing Audience

Chapter 2. Strategies for Invention
Principle 4: Developing Credible Argument
Principle 5: Applying Rhetorical Patterns

PART II. MODES OF CONTROL: ORGANIZING INFORMATION FOR READABILITY

Chapter 3. Guiding the Reader through the Document
Principle 6: Building Effective Introductions
Principle 7: Framing Knowledge
Principle 8: Imposing Visible Structure
Principle 9: Making Transitions

Chapter 4. Creating Clarity and Cohesion
Principle 10: Designing Paragraphs
Principle 11: Moving from Known to New
Principle 12: Modifying Matters

PART III. ELEMENTS OF REFINED COMMUNICATION

Chapter 5. Generating Flow
Principle 13: Elevating Verbs
Principle 14: Positioning the Verb
Principle 15: Finding the Real Subject
Principle 16: Capitalizing on the Power Position

Chapter 6. Engineering Elegance in the Document
Principle 17: Determining Sentence Length
Principle 18: Mastering Sentence Rhythm

PART IV. APPLICATIONS

Chapter 7. Applying the Principles to Written Communication

Chapter 8. Applying the Principles to Visual Communication

Chapter 9. Applying the Principles to Oral Communication
Conclusion: From Principles to Practice

APPENDICES
Appendix A: Core Sentence Components: Clauses
Appendix B: Sentence Types
Appendix C: Action Elements: Verbs and Verbals
Appendix D: Optional Sentence Elements: Modifiers
Appendix E: Joiners
Appendix F: Punctuation
Appendix G: A Brief Primer on Ethics for the Engineer
Appendix H: Fallacies

References
Index