Description

What determines the demand for products? Why do some businesses succeed and others fail? How do managers establish a pricing strategy? In the world of business, the ability to understand economic issues is crucial to making successful business decisions.

Written specifically for business students, this lively and engaging textbook provides an ideal introduction to economics. The author adopts the viewpoint of a manager and focuses on the relevance of economic concepts to business practice. While the content is firmly based in economic theory, the text is packed full of thought-provoking and contemporary examples to encourage the development of problem-solving skills and to enable business students to readily engage with economics.

Business Economics is particularly well suited to one semester courses, and its concise and accessible style makes it core reading for all business students taking their first course in economics.

Online Resource Centre

For Instructors:
A testbank of questions
PowerPoint slides
Solutions to exercises
Case study teaching notes
Group exercises

For Students:
Self test questions
Additional short case studies
Audio animated PowerPoints
Chapter summary podcasts

Features

• Considers economics from the perspective of a manager in business, bringing economics to life for business students
  
• Draws on imaginative and contemporary real life international cases to illustrate how economic theory affects business
  
• Challenges students to think about real business issues and dilemmas encouraging the development of problem solving skills
  
• Employs a lively and accessible writing style making economic theory easily digestible
  
• Covers all the core topics concisely but with the appropriate level of detail making it particularly well suited for one semester modules

About the Author(s)