Description

The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students.

The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things.

The first section of the book introduces the reader to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to 'new' media. Covered here are topics including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third and final part looks at communication today; exploring what it might be like to live in an increasingly digital world.

Features

• Stories are used to introduce and illustrate the theoretical content, explain the materials and turn fundamental communication concepts into practice and vice versa.
• The text is accompanied by a comprehensive Online Resource Centre including Power Points and Instructor's Manual for lecturers, Study questions, Essay writing guide, Student examples and Flashcard Glossary.
• Provides a strong and clear introduction to key teaching areas including Gaming, Postmodernism and Semiotics and aims to encourage wider learning and exploration.
• Does not assume that every reader is a digital native.

About the Author(s)