Welcome to our Business publishing program.
Take a look inside at teaching and learning tools that:

  • Reflect our high scholarly standards
  • Speak effectively to today's college students
  • Represent the most current pedagogical trends

Browse our titles for General Business courses by selecting from the topic links below.

Business-Ethics

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Honest Work

A Business Ethics Reader
Second Edition
Edited by Joanne B. Ciulla, Clancy Martin and Robert C. Solomon
ISBN13: 9780195383157ISBN10: 019538315X Paperback , 688 pages
Feb 2010,  In Stock

Retail Price to Students:

$84.95 (04)
The only business ethics reader that makes ethical issues personal
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Corporate Responsibility

Second Edition
Michael Blowfield and Alan Murray
ISBN13: 9780199581078ISBN10: 019958107X Paperback , 480 pages
Apr 2011,  In Stock

Retail Price to Students:

$67.95 (04)
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Business Ethics and Ethical Business

Robert Audi
ISBN13: 9780195369106ISBN10: 0195369106 Paperback , 176 pages
Jul 2008,  In Stock

Retail Price to Students:

$29.95 (04)
"A virtuoso performance by one of the most distinguished scholars in the field of business ethics."--Edwin M. Hartman, Leonard N. Stern School of Business, New York University

Business-Other Courses

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Marketing

Second Edition
Paul Baines, Chris Fill and Kelly Page
ISBN13: 9780199579617ISBN10: 019957961X Paperback , 776 pages
Feb 2011,  In Stock

Retail Price to Students:

$114.95 (04)
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Public Relations

Averill Elizabeth Gordon
ISBN13: 9780199565740ISBN10: 0199565740 Paperback , 500 pages
Mar 2011,  In Stock

Retail Price to Students:

$69.95 (04)
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Strategic Brand Management

Second Edition
Richard Rosenbaum-Elliott, Larry Percy and Simon Pervan
ISBN13: 9780199565214ISBN10: 019956521X Paperback , 320 pages
Apr 2011,  In Stock

Retail Price to Students:

$69.95 (04)
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The Business Environment

Themes and Issues
Second Edition
Edited by Paul Wetherly and Dorron Otter
ISBN13: 9780199579600ISBN10: 0199579601 Paperback , 535 pages
Mar 2011,  In Stock

Retail Price to Students:

$67.95 (04)
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Introduction to Marketing

Theory and Practice
Third Edition
Adrian Palmer
ISBN13: 9780199602131ISBN10: 0199602131 Paperback , 580 pages
May 2012,  In Stock

Retail Price to Students:

$64.95 (04)
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Global Marketing Management

Third Edition
Kiefer Lee and Steve Carter
ISBN13: 9780199609703ISBN10: 0199609705 Paperback , 592 pages
May 2012,  In Stock

Retail Price to Students:

$79.95 (04)
Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment.
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Strategic Advertising Management

Fourth Edition
Larry Percy and Richard Rosenbaum-Elliott
ISBN13: 9780199605583ISBN10: 0199605580 Paperback , 450 pages
May 2012,  In Stock

Retail Price to Students:

$74.95 (04)
A systematic look at advertising within a theoretical and strategic planning framework
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Strategic Marketing

Creating Competitive Advantage
Second Edition
Douglas West, John Ford and Essam Ibrahim
ISBN13: 9780199556601ISBN10: 0199556601 Paperback , 600 pages
Apr 2010,  In Stock

Retail Price to Students:

$92.95 (04)

Research Methods

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Marketing

Second Edition
Paul Baines, Chris Fill and Kelly Page
ISBN13: 9780199579617ISBN10: 019957961X Paperback , 776 pages
Feb 2011,  In Stock

Retail Price to Students:

$114.95 (04)
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Business Research Methods

Third Edition
Alan Bryman and Emma Bell
ISBN13: 9780199583409ISBN10: 0199583404 Paperback , 720 pages
May 2011,  In Stock

Retail Price to Students:

$79.95 (04)
An invaluable student text on the methods behind doing business research