Target: Prime Time
Advocacy Groups and the Struggle Over Entertainment Television
ISBN13: 9780195063202ISBN10: 0195063201
Paperback,
288 pages
Apr 1990,
In Stock
Price:
$29.99 (04)See more from the series
Named an Outstanding Academic Book of 1989-1990 by Choice
Description
Offering the first book-length exploration of network television's relations with advocacy groups, Kathryn C. Montgomery presents a comprehensive picture of the impact of organized pressure on prime-time TV. She vividly describes, for example, how the Catholic Church campaigned against Maude's abortion on the TV show, Maude ; how outraged actors mobilized a national protest against the portrayal of blacks in the TV miniseries, Beulah Land ; and how the Moral Majority waged a sophisticated campaign to "clean up TV," by threatening to boycott advertisers.Exposing the inner workings of network television as no other book has done, Montgomery's study demonstrates how behind-the-scenes struggles have shaped the images, messages, and values that enter people's homes every night. The book also raises critical questions about television's role in our society and its responsibility to the American public.
About the Author(s)
Kathryn C. Montgomery teaches Film and Television at the University of California, Los Angeles. She has written for various publications, including the Journal of Communication and Columbia Journalism Review .
