The Public, the Media and Agricultural Biotechnology
ISBN13: 9781845932046ISBN10: 1845932048
Hardback,
414 pages
Jul 2007,
In Stock
Price:
$150.00 (06)See more from the series
Description
Bringing together the perspectives of both researchers and practitioners on public opinion processes, these case studies look at public opinion data, communication theory and international examples to see how public opinion is formed. Empirical tests of theories of opinion formation are studied as well as practical experiences used to provide critical insights on communication strategies.About the Author(s)
Dominique Brossard, University of Wisconsin-Madison , James Shanahan, Cornell University , and Clint Nesbitt, USDA-APH IS Biotechnology Regulatory Services
