Access the chapter links below to view task focused worksheets (available in Microsoft Word format), which provide you with the opportunity to enhance your understanding of marketing frameworks and theories.

Chapter 01

Marketing Principles and Society

Chapter 02

The Marketing Environment

Chapter 03

Consumer Buying Behaviour

Chapter 04

Marketing Research

Chapter 05

Marketing Strategy

Chapter 06

Market Segmentation and Positioning

Chapter 07

International Market Development

Chapter 08

Developing Products and Brands

Chapter 09

Price Decisions

Chapter 10

An Introduction to Marketing Communications

Chapter 11

Marketing Communications: Tools, Media, and Planning

Chapter 12

Retailing and Channel Management

Chapter 13

Services Marketing

Chapter 14

Business-to-Business Marketing

Chapter 15

Relationship Marketing

Chapter 16

Not-For-Profit Marketing

Chapter 17

Digital Marketing

Chapter 18

Postmodern Marketing

Chapter 19

Marketing, Sustainability, and Ethics