Baines, Fill, & Page: Marketing 2e
Web links
This resource comprises a suite of annotated web links, designed to point you in the direction of marketing-related and commerical sites to assist you with your coursework and your general understanding of marketing.
All the links below were correct at the time of publishing and are checked regularly. However, we are unable to guarantee that web addresses or the content on external web pages won't change. If you do find any broken links, please e-mail us with the details.
- Chapter 01
- Marketing Principles and Society
- Chapter 02
- The Marketing Environment
- Chapter 03
- Consumer Buying Behaviour
- Chapter 04
- Marketing Research
- Chapter 05
- Marketing Strategy
- Chapter 06
- Market Segmentation and Positioning
- Chapter 07
- International Market Development
- Chapter 08
- Developing Products and Brands
- Chapter 09
- Price Decisions
- Chapter 10
- An Introduction to Marketing Communications
- Chapter 11
- Marketing Communications: Tools, Media, and Planning
- Chapter 12
- Retailing and Channel Management
- Chapter 13
- Services Marketing
- Chapter 14
- Business-to-Business Marketing
- Chapter 15
- Relationship Marketing
- Chapter 16
- Not-For-Profit Marketing
- Chapter 17
- Digital Marketing
- Chapter 18
- Postmodern Marketing
- Chapter 19
- Marketing, Sustainability, and Ethics
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