Baines, Fill, & Page: Marketing 2e
Research insights (seminal paper links)
Throughout the textbook reference is made to seminal academic papers (as part of the Research Insights features) that can assist you in the further development of your understanding of a particular concept or theory that has been introduced. Organized by chapter, this resource provides links to these seminal papers.
- Chapter 01
- Marketing Principles and Society
- Chapter 02
- The Marketing Environment
- Chapter 03
- Consumer Buying Behaviour
- Chapter 04
- Marketing Research
- Chapter 05
- Marketing Strategy
- Chapter 06
- Market Segmentation and Positioning
- Chapter 07
- International Market Development
- Chapter 08
- Developing Products and Brands
- Chapter 09
- Price Decisions
- Chapter 10
- An Introduction to Marketing Communications
- Chapter 11
- Marketing Communications: Tools, Media, and Planning
- Chapter 12
- Retailing and Channel Management
- Chapter 13
- Services Marketing
- Chapter 14
- Business-to-Business Marketing
- Chapter 15
- Relationship Marketing
- Chapter 16
- Not-For-Profit Marketing
- Chapter 17
- Digital Marketing
- Chapter 18
- Postmodern Marketing
- Chapter 19
- Marketing, Sustainability, and Ethics
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