Baines, Fill, & Page: Marketing 2e
YouTube videos – marketing in action
Access the chapter links below to view a range of engaging YouTube videos on marketing and marketing practice. The annotated list is also provided in an EXCEL file: YouTube_library.xls
- Chapter 01
- Marketing Principles and Society
- Chapter 02
- The Marketing Environment
- Chapter 03
- Consumer Buying Behaviour
- Chapter 04
- Marketing Research
- Chapter 05
- Marketing Strategy
- Chapter 06
- Market Segmentation and Positioning
- Chapter 07
- International Market Development
- Chapter 08
- Developing Products and Brands
- Chapter 09
- Price Decisions
- Chapter 10
- An Introduction to Marketing Communications
- Chapter 11
- Marketing Communications: Tools, Media, and Planning
- Chapter 12
- Retailing and Channel Management
- Chapter 13
- Services Marketing
- Chapter 14
- Business-to-Business Marketing
- Chapter 15
- Relationship Marketing
- Chapter 16
- Not-For-Profit Marketing
- Chapter 17
- Digital Marketing
- Chapter 18
- Postmodern Marketing
- Chapter 19
- Marketing, Sustainability, and Ethics
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