The authors have provided audio podcasts summarizing the key learning objectives for each chapter. You can listen to these on the go, to help you revise and to give you a quick overview of each chapter.

You can listen either via your computer or by downloading the files to your portable MP3 player. Note: you may need to adjust the volume settings on your PC, or you may find that wearing headphones enhances your sound. To download a file, right-click on the link. Select either 'Save Target As' or 'Save Link As' (slightly different worded options are given depending on the browser you are using).

The podcasts are also available on iTunes:
http://itunes.apple.com/gb/podcast/marketing-by-paul-baines-chris/id420648394

• Chapter 01: Marketing Principles and Society
  [MP3: 5.17MB, 5.38 mins]

• Chapter 02: The Marketing Environment
  [MP3: 5.99MB, 6.32 mins]

• Chapter 03: Consumer Buying Behaviour
  [MP3: 6.06MB, 6.37 mins]

• Chapter 04: Marketing Research
  [MP3: 5.54MB, 6.02 mins]

• Chapter 05: Marketing Strategy
  [MP3: 4.92MB, 5.22 mins]

• Chapter 06: Market Segmentation and Positioning
  [MP3: 6.28MB, 6.51 mins]

• Chapter 07: International Market Development
  [MP3: 8.05MB, 7.02 mins]

• Chapter 08: Developing Products and Brands
  [MP3: 6.07MB, 6.38 mins]

• Chapter 09: Price Decisions
  [MP3: 6.72MB, 7.20 mins]

• Chapter 10: An Introduction to Marketing Communications
  [MP3: 7.06MB, 7.43 mins]

• Chapter 11: Marketing Communications: Tools, Media, and Planning
  [MP3: 5.55MB, 6.04 mins]

• Chapter 12: Retailing and Channel Management
  [MP3: 9.23MB, 8.04 mins]

• Chapter 13: Services Marketing
  [MP3: 5.80MB, 6.20 mins]

• Chapter 14: Business-to-Business Marketing
  [MP3: 5.27MB, 5.45 mins]

• Chapter 15: Relationship Marketing
  [MP3: 4.56MB, 4.58 mins]

• Chapter 16: Not-For-Profit Marketing
  [MP3: 5.97MB, 6.31 mins]

• Chapter 17: Digital Marketing
  [MP3: 8.01MB, 7.00 mins]

• Chapter 18: Postmodern Marketing
  [MP3: 8.35MB, 9.07 mins]

• Chapter 19: Marketing, Sustainability, and Ethics
  [MP3: 4.45MB, 4.51 mins]