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Multiple choice questions
Test yourself on each chapter of the textbook and receive instant feedback -
Author audio podcasts
Short author podcasts summarizing the key learning objectives for each chapter -
Flashcard glossaries
Helps you to memorize the key terms used in the book; can be downloaded on to iPods and other portable devices -
Internet activities
Improve your knowledge and understanding of the topic with these exercises -
YouTube videos – marketing in action
For each chapter there are links to YouTube videos about marketing to demonstrate examples of marketing practice -
Oxford NewsNow
The latest news relevant to marketing from a variety of publications, brought direct to this Online Resource Centre, and always up to date -
Research insights (seminal paper links)
A list of recommended articles for further reading -
Skills corner
Listen to students and graduates talk about the skills they've developed at university, and follow the links to lots of helpful advice on enhancing employability -
Web links
A set of useful sources of information about each topic -
Worksheets
Task focused worksheets for providing you with the opportunity to enhance your understanding of marketing frameworks and theories
The following resources are password-protected and for adopting lecturers' use only.
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VLE content
Import all the material available on this Online Resource Centre into your VLE -
PowerPoint slides
A suite of fully customizable PowerPoint slides for use in lecture presentations -
Test bank
A ready-made electronic testing resource which can be customized to meet your teaching needs -
Tutorial activities
Some ideas for use in seminars and tutorials -
Pointers on answering the discussion questions
Possible points for inclusion when answering the discussion questions at the end of each chapter of the textbook -
Branding resource
Additional branding material, linked to and supplementing the textbook, presenting students with the core theory, as well as examples and annotated links -
Online cases
Additional case material to use in your teaching -
Essay questions
Further questions to set your students, provided with answer guidance -
Figures, tables, and photos from the book
Available for downloading into presentation software or for use in assignments and exam material -
Marketing planning resource
A practical guide for students, balancing the theory on the development of the marketing plan, alongside tips on implementation, and advice on core skills -
Marketing Resource Bank directory of links
Links to marketing tools, with commentary, to supplement the DVD -
PowerPoint slides to accompany guest academic lectures
Extracted from the academic guest lecture videos, for your ease of reference -
Additional practitioner insights
Additional real life case insights linked to accompanying practitioner insight video answers for use in seminars and tutorials -
Student worksheets
Task focused worksheets for students to be completed in class or independently, providing them with the opportunity to enhance their understanding of marketing frameworks and theories -
Guide to academic insights video
Breakdown, showing time blocks, of topics covered on the DVD -
Practitioner interview transcripts
Transcripts for the practitioner insights video
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About the book
Find out more, buy the book directly from the website, or order a free inspection copy if you are a lecturer, all from the OUP catalogue
Sample Content
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