Palmer: Introduction to Marketing 2e
Chapter 09
Market comparison sites
To see the principles of market based pricing at work, visit one of the following price comparison sites:
U-switch: http://www.uswitch.com/
A free, impartial online and phone based comparison and switching service that helps customers compare prices on a range of services including gas, electricity, home phone, broadband providers and personal finance products.
Moneysupermarket.com: http://www.moneysupermarket.com/
Operates the UK's leading finance price comparison website and a leading UK travel price comparison website. Its internet business was established in 1999 and covers 25 price comparison channels.
Kelkoo: http://www.kelkoo.co.uk/
This site provides shoppers with essential tools to compare prices and product features in seconds.
Petrol price comparison: http://www.petrolprices.com/
Allows users to search for the cheapest petrol in their area quickly and, if they choose, receive regular e-mail alerts so they will be the first to know when prices change.
Price Runner: http://www.pricerunner.co.uk/
A price comparison website, which helps to compare products and prices from hundreds of retailers, helping people to choose the best deal whenever they are shopping.
Xpert4u.co.uk: http://www.xpert4u.co.uk/
Xpert4u.co.uk is a UK comparison shopping site for an array of product categories, such as mobile phones, computers, electronics and entertainment. The website allows comparison of products and facilitating informed shopping decisions.
Competition Commission: http://www.competition-commission.gov.uk/
Home page of the UK Competition Commission, providing links to previous cases investigated by the Commission. The Competition Commission is one of the independent public bodies which help ensure healthy competition between companies in the UK for the benefit of companies, customers and the economy.
UK Office of Fair Trading: http://www.oft.gov.uk
At this site you can find information on how firms must comply with legislation enforced by the OFT, and follow the progress of investigations and action taken.
Institute of Economic Affairs: http://www.iea.org.uk
The IEA is the UK's original free-market think-tank, founded in 1955. The IEA's goal is to explain free-market ideas to the public, including politicians, students, journalists, businessmen, academics and anyone interested in public policy.
Office for National Statistics: http://www.statistics.gov.uk/
The UK government's statistical service includes data on price trends.
Trading Standards Central: www.tradingstandards.gov.uk
Contains information about legislation that affects firm's pricing decisions.
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