Oxford University Press, Online Resource Centre, Chapter 07.

Skip navigation

Home » Business & Economics » Business » Palmer: Introduction to Marketing 2e » Student resources » Web links » Chapter 07

Palmer: Introduction to Marketing 2e

Chapter 07

The Times Top 100 Companies: http://www.times100.co.uk
Case studies published by The Times newspaper based on companies that have featured in its annual list of top 100 companies.

Centre for Economic Performance: http://cep.lse.ac.uk
The CEP was established by the Economic and Social Research Council. Based at the London School of Economics and Political Science, it is now one of the leading academic research centres in Europe and a world leader in economic research. Its web site provides discussion on causes of countries' and firms' economic performance.

Competition Commission: http://www.competition-commission.gov.uk/
Home page of the UK Competition Commission, providing links to previous cases investigated by the Commission. The Competition Commission is one of the independent public bodies which help ensure healthy competition between companies in the UK for the benefit of companies, customers and the economy.

Office of Fair Trading (OFT): http://www.oft.gov.uk/about-the-oft/
The OFT's job is to make markets work well for consumers, in the belief that markets work well when businesses are in open, fair and vigorous competition with each other for the consumer's custom.

Wally Olins: http://www.wallyolins.com/home.htm
The home page of an acknowledged pioneer in brand development contains a number of useful links and articles on branding of nations.

Brand development: The following sites provided by advertising agencies give an insight into the services they offer clients to create strong brands:

St. Lukes Communications: www.stlukes.co.uk
Saatchi and Saatchi: www.saatchi.com/
M&C Saatchi: www.mcsaatchi.com/
J Walter Thomson: http://www.jwt.com/

British Brands Group: www.britishbrandsgroup.org.uk/
A membership organisation dedicated to championing brands in the UK. Its website contains a number of case studies and articles available to non members for free.

Copyright © Oxford University Press, 2012.
Privacy Policy and Legal Notice | Terms and conditions of use