Palmer: Introduction to Marketing 2e
Chapter 01
Chartered Institute of Marketing (CIM): http://www.cim.co.uk/
The CIM is the leading UK body for marketing professionals, and oversees a widely recognised programme of marketing qualifications. This site gives information about the CIM and its qualification, careers in marketing, and links to other marketing related websites.
American Marketing Association (AMA): http://www.ama.org/
The AMA is the nearest American equivalent to the CIM. Its site contains information about the AMA, American marketing news and articles. There is a good selection of free to access industry reports.
Marketing Week online: www.marketing-week.co.uk/news
This is the online version of the widely read Marketing Week magazine. The site contains headlines from the current issue and a limited free archive search facility.
Brand Republic: http://www.brandrepublic.com
This news site is also the online home for the leading marketing titles published by Haymarket, including Campaign, Marketing, Media Week, Revolution, Marketing Direct and Promotions & Incentives.
The Times Top 100 Companies: http://www.times100.co.uk
Case studies published by The Times newspaper based on companies that have featured in its annual list of top 100 companies.
Charity Commission: http://www.charity-commission.gov.uk/index.asp
The regulator for charities in England and Wales – their site includes some guidelines for marketing activities undertaken by charities.
Startups: http://www.startups.co.uk
A commercial site with news and articles about business startups and the marketing challenges they face.
Federation of Small Businesses: www.fsb.org.uk
With over 215,000 members, employing more than 1.3 million people and a combined turnover of £10billion, the FSB is a voice of self-employed and small and medium-sized businesses in the UK. Read some articles on this site for an alternative view of problems facing marketers, compared with thise faced by marketers in larger organisations.
Quality press: The following websites are useful sources of information on marketing issues. Most include recent news stories and include a limited searchable archive:
Financial Times: http://www.ft.com
Telegraph: http://www.Telegraph.co.uk
Guardian: http://www.Guardian.co.uk
The Times: http://www.the-times.co.uk
The Sunday Times: http://www.the-sunday-times.co.uk
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