Palmer: Introduction to Marketing 2e
Chapter 03
How socially responsible is the Nestle company? The company has developed a set of Corporate Business Principles as a management tool. Yet it has faced boycotts from groups who have claimed that the company is putting profits before principles.
Visit the company's website: www.nestle.com/All_About/Business_Principles/Business+Principles.htm.
Then visit the websites of a couple of campaigning groups who have focused on Nestlé's alleged mis-selling of infant milk:
www.babymilkaction.org/pages/boycott.html
www.wearsthebaby.com/articles/nestle.html.
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