Palmer: Introduction to Marketing 2e
Additional case studies with case questions
Suggested answers to case study review questions in the textbookPalmer: Introduction to Marketing 2e
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Sample Content
Chapter 01: What is marketing?
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Student resources
- Additional case studies with case questions Additional cases and case questions to encourage critical thinking
- Additional chapter review questions Additional review questions to help test your knowledge of the topic
- Multiple choice questions Available for each chapter supported by instant feedback
- Additional suggested reading Additional references provided for each chapter of the book
- Web exercises Improve your knowledge of the topic with these exercises
- Web links A set of useful links to aid further research
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- Suggested answers to case study review questions in the textbook Suggested answers for the case study questions provided in the textbook
- Suggested answers to case study review questions on the student site Suggested answers for the case study questions provided on the student part of the site
- Suggested answers to chapter review questions Suggested answers for the review questions contained in the textbook
- Suggested answers to chapter review questions on the student site Suggested answers for the chapter review questions provided on the student part of the site
- Additional discussion points Useful ideas/pointers to encourage class discussion
- Lecturer guidelines to accompany the PowerPoint slides For use in your lectures and seminars
- PowerPoint slides A set of customisable PowerPoint slides available for each chapter
- Test bank An electronic bank of questions to test your students
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