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Additional case studies with questions
To help you explore key B2B marketing issues in more depth -
Web links
A useful list of links from organizational examples of B2B marketing to sources of market information and B2B careers opportunities -
Wider reading
Examples of scholarly work for further research
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Assignment suggestions
Suggestions for assignment topics to use in your teaching -
Main case study questions
Questions to accompany the main case study featured in each chapter of the book, along with suggested answers offering a more in-depth approach -
Examination question suggestions
Useful for revision purposes to help students prepare for their exams -
Lecture notes
Designed to help you organize and deliver your course -
Lecture slides
Customizable PowerPoint slides for use in lecture presentations -
Additional seminar exercises
To help students engage and understand the key issues of B2B marketing -
Summary questions
Provide an overview to help test students' knowledge of each topic
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About the book
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