Further reading updates

Sources for further reading:

Nelson, Michelle and Hye-Jin, Paek (2008), “Nudity of female and male models in primetime TV advertising across seven countries”, International Journal of Advertising, Vol. 27, Issue 5, p715-744. A paper examining TV advertising and nudity across cultures.
Broadbent, Tim (2008), “Does advertising grow markets?”, International Journal of Advertising, Vol. 27 Issue 5, p745-770. A paper examining the successful marketing campaigns to determine whether advertising increases market size.
Okazaki, Shintaro and Mueller, Barbara (2008), “Evolution in the usage of localized appeals in Japanese and American print advertising”, International Journal of Advertising, Vol. 27 Issue 5, p771-798. A paper examining the shift of local appeals in Japanese and American advertising.
Sasser, Sheila L. and Koslow, Scott (2008), “Desperately seeking Advertising Creativity”, Journal of Advertising, Vol. 37 Issue 4, p5-19. A paper offering a perspective of advertising creativity research through the 3 P’s framework.
West, Douglas C., Kover, Arthur J. and Caruana, Albert (2008), “Practitioner and Customer views of Advertising Creativity”, Journal of Advertising, Vol. 37 Issue 4, p35-45. A paper examining the different perceptions of advertising creativity between practitioners and customers.
Heiser, Robert S., Sierra, Jeremy J. and Torres, Ivonne M. (2008), “Creativity via Cartoon Spokespeople in Print Ads”, Journal of Advertising, Vol. 37 Issue 4, p75-84. A paper which investigates consumer responses to animated effects in print ads.
Chang, William Li and Lii, Peirchyi (2008), “Luck of the Draw: Creating Chinese Brand Names”, Journal of Advertising Research; Dec2008, Vol. 48 Issue 4, p523- 530. A paper examining the association between branding practices and supernatural beliefs in China.
Kitchen, Philip J., Kim, Ilchul and Schultz, Don E. (2008), “Integrated Marketing Communications: Practice Leads Theory”, Journal of Advertising Research, Vol. 48 Issue 4, p531-546. A paper examining the movement of IMC from theory to practice.
Quinn, Candace (2008), “Advertising Gone to Far?”, Marketing Health Services, Vol. 28 Issue 4, p20-23. A paper examining the ethical facets of advertising medical services.
Ha, Louisa and McCann, Kim (2008), “An integrated model of advertising clutter in offline and online media”, International Journal of Advertising, Vol. 27 Issue 4, p569-592. A paper examining advertising clutter through the distinctive characteristics of the online media.
Poels, Karolien and Dewitte, Siegfried (2008), “Getting a line on Print Ads”, Journal of Advertising, Vol. 37 Issue 4, p63-74. A paper examining ad creativity from an emotional perspective.
Mau, Gunnar, Silberer, Günter and Constien, Christoph (2008), “Communicating Brands Playfully”, International Journal of Advertising, Vol. 27 Issue 5, p827-851. A paper examining the effects of brand placements in computer games on brand and game attitudes.

View print version

Oxford University Press, Online Resource Centre, Further reading updates.

Further reading updates