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Glossary
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Questions
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Web links
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Suggested IPA case histories
Available for each chapter of the book. Lecturers must be members of the IPA to access the cases -
Suggested classroom exercises
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PowerPoint slides
A set of slides for each chapter containing key points and figures from the text -
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Links to suggested video clips for each chapter to help illustrate topics covered in the text
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About the book
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Sample Content
Chapter 02: Perspectives on Advertising
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Please note that the material here is taken from uncorrected proofs.
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