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Gillespie: Foundations of Economics

Unit 14

Brands
To find out about the state of brand management in 2007 visit the Interbrand survey:
www.ourfishbowl.com/images/surveys/IB_2007BrandMarketersReport.pdf
Other brand surveys can be found at
www.interbrand.com/surveys.asp

Business Link
To find out more about marketing and non price competition visit the government's Business Link site that provides information for UK firms
www.businesslink.gov.uk/bdotg/action/layer?r.l1=1073861169&topicId=1073861169&r.l2=1073858811&r.s=m