Baines, Fill & Page: Marketing
Chapter 20
Marketing Related Organisations
Advertising Standards Authority (ASA)
http://www.asa.org.uk/
The Advertising Standards Authority is the independent body set up by the advertising industry to police the rules laid down in the advertising codes. The strength of the self-regulatory system lies in both the independence of the ASA and the support and commitment of the advertising industry, through the Committee of Advertising Practice (CAP), to the standards of the codes, protecting consumers and creating a level playing field for advertisers.
Professional Marketing Standards (CIM)
http://www.cim.co.uk/KnowledgeHub/ProfessionalStandards/ProfessionalMarketingStandards.aspx
Corporate Social Responsibility (CSR)
http://www.csr.gov.uk/
Welcome to the Government's website on CSR. We have an ambitious vision for UK businesses to consider the economic, social and environmental impacts of their activities, wherever they operate in the world. This website connects you to information about what we are doing to help make that vision a reality.
The French Competition Council
http://www.conseil-concurrence.fr/
Markets can contribute to general economic efficiency, only if legal rules guarantee the operators freedom to set their prices, unrestricted access to the market, but also that there is no abuse of economic power. This is why the Conseil de la concurrence was created by the Ordinance of 1st December 1986, which also set down the general principle of free prices and competition.
Office of Fair Trading (UK)
http://www.oft.gov.uk/
The OFT is responsible for making markets work well for consumers. We achieve this by promoting and protecting consumer interests throughout the UK, while ensuring that businesses are fair and competitive.
Bundeskartellamt
http://www.bundeskartellamt.de/
The protection of competition is the key regulatory policy objective in a market economy. In Germany the task of protecting competition is undertaken by the Bundeskartellamt and the competition authorities of the Länder. The Bundeskartellamt is an independent higher federal authority assigned to the Federal Ministry of Economics and Technology.
Commercial Companies
For a comprehensive list of commercial companies and their accompanying websites (containing over 30 entries), access the document below:
commercial_links.doc (Word, 76.5kB)


