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Baines, Fill & Page: Marketing

Chapter 18

Marketing Related Organisations

ClickZ Experts
http://www.clickz.com/experts/
A collection of articles on online marketing communications. US-focused.


ClickZ Stats
http://www.clickz.com/stats/
The definitive source of news on Internet developments, and reports on company and consumer adoption of Internet and characteristics in Europe and worldwide.


E-consultancy.com
http://www.e-consultancy.com/
Information, training and events on best practice online marketing, and e-commerce. Includes case studies, white papers and research as well as an events directory, news service, and online marketing job listings section.


eMarketer
http://www.emarketer.com/
Internet market statistics, news and reports. Focus on comparing its market data results with those published by other well-known consulting groups.


Interactive Advertising Bureau
http://www.iab.net/
Founded in 1996, the Interactive Advertising Bureau represents over 300 leading interactive companies that actively engage in and support the sale of interactive advertising.


iMedia Connection
http://imediaconnection.com/
iMedia Communications, Inc. is a trade publisher and event producer serving interactive media and marketing industries. The company was founded in September of 2001 and is a subsidiary of dmg world media.


Snap Surveys
http://www.snapsurveys.com
Formed in 1981, Snap Surveys has established itself as one of the leading specialists in the processing of survey questionnaires. The company is privately owned and funded by its directors and has offices in Bristol and London, England, and Portsmouth, NH, USA.


Forrester Research
http://www.forrester.com/
Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs.


Jupiter Research
http://www.jupiterresearch.com/
JupiterResearch provides unbiased research, analysis and advice, backed by proprietary data, to help companies profit from the impact of the Internet and emerging consumer technologies on their business.


Commercial Companies


For a comprehensive list of commercial companies and their accompanying websites (containing over 35 entries), access the document below:
commercial_links.doc (Word, 86.5kB)