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Baines, Fill & Page: Marketing

Chapter 17

Marketing Related Organisations

Association for the Advancement of Relationship Marketing
http://www.aarm.org/
AARM has become one of the largest business networks focused on the development, understanding and communication of the principles and disciplines of these related business activities, on an enterprise-wide basis.


CRM Today
http://www.crm2day.com/
CRM Today is one of the top business communities and resource centers for CRM and Customer Economy in the world. CRM Today has 18,000+ professionals as associate members and is located in 84 countries all over the globe.


European Centre for Customer Strategies
http://www.eccs.uk.com/
The European Centre for Customer Strategies is a free, membership-based web community; is independent of all suppliers and vendors; covers all aspects of customer management in Europe; focuses on original research and analysis of end user issues, obstacles and pain barriers delivers practical tools to make your CRM project a success.


Relationship Marketing Special Interest Group (SIG)
http://www.wiwi.tu-freiberg.de/rmsig/
This Special Interest Group is an association of AMA members who have a special interest in the academic study and practitioner applications of relationship marketing.


Commercial Companies


For a comprehensive list of commercial companies and their accompanying websites (containing over 20 entries), access the document below:
commercial_links.doc (Word, 64.0kB)