Chapter 15

Marketing Related Organisations

American Bankers Associations
http://www.aba.com/
Based in Washington D.C., founded in 1875, the A B A, represents banks of all sizes on issues of national importance for financial institutions and their customers.

Asia-Pacific Professional Services Marketing Association
http://www.apsma.com.au/
APSMA is the only organisation dedicated to assisting Marketers and Business Developers working in the professional service sector in the Asia Pacific region. Our members are marketing, communications and business development professionals, representing legal, accounting, engineering and consulting firms in Australia, New Zealand and Hong Kong.

Bankers Association or Finance and Trade
http://www.baft.org/
The Bankers' Association for Finance and Trade is a financial trade association whose membership represents a broad range of internationally active financial institutions and companies that provide important services to the global financial community. BAFT serves as a forum for analysis, discussion and action among international financial professionals on a wide range of topics affecting international trade and finance, including legislative/regulatory issues.

Hotel Marketing Association
http://www.hotelmarketingassociation.com/
The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises, sales, marketing and operations personnel from small and large hotels and companies alike.

National Council for Non-profit Associations (US)
http://www.ncna.org/
The National Council of Nonprofit Associations (NCNA) is the network of state and regional nonprofit associations serving over 20,000 members in 41 states and the District of Columbia. NCNA links local organizations to a national audience through state associations and helps small and midsize nonprofits: manage and lead more effectively; collaborate and exchange solutions; engage in critical policy issues affecting the sector; and achieve greater impact in their communities.

National Restaurant Association
http://www.restaurant.org/
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. Together with the National Restaurant Association Educational F$$oundation, the Association's mission is to represent, educate and promote a rapidly growing industry that is comprised of 945,000 restaurant and foodservice outlets employing 13.1 million people.

Professional Services Marketing Group
http://www.psmg.co.uk/
PSMG is the Not-for-Profit Professional Services Marketing Association. Membership is drawn from across the professions including law, accountancy, real estate, banking, architecture, actuarial, insurance, management consultancy, marketing communications, engineering and construction as well as those with an interest in professional services marketing. It is a not-for-profit group for all those with an interest in marketing within professional services organisations, including practitioners, recognised consultants, suppliers and those who have an interest in this sector.

The British Bankers Associations
http://www.bankfacts.org.uk/bba/jsp/polopoly.jsp?d=103
The British Bankers' Association (BBA) is the leading trade association in the banking and financial services industry representing banks and other financial services firms operating in the UK. It has 295 members, as well as many associate members, which fund its not-for-profit activities.

Commercial Companies

For a comprehensive list of commercial companies and their accompanying websites (containing over 30 entries), access the document below:
commercial_links.doc (Word, 77.5kB)

View print version

Oxford University Press, Online Resource Centre, Chapter 15.

Chapter 15