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Baines, Fill & Page: Marketing

Chapter 12

Marketing Related Organisations

Direct Marketing Association (DMA)
http://www.the-dma.org/
Founded in 1917, the Direct Marketing Association is the leading global trade association of business and nonprofit organizations using and supporting direct marketing tools and techniques. DMA advocates industry standards for responsible marketing, promotes relevance as the key to reaching consumers with desirable offers, and provides cutting-edge research, education, and networking opportunities to improve results throughout the entire direct marketing process.


European Association of Communications Agencies (EACA)
http://www.eaca.be
The European Association of Communications Agencies, formerly the European Association of Advertising Agencies (EAAA) and founded in 1959, is the sole central service organisation for the European advertising agency industry. The EACA, located in Brussels, combines the knowledge and input of the membership groups, i.e. the National Advertising Agency Associations; the International Advertising Agencies, and the pan-European Media Agencies.


Federation of European Direct Marketing (FEDMA)
http://www.fedma.org
FEDMA represents the direct marketing sector at the European level, representing users, suppliers and carriers of direct marketing. FEDMA has over 400 direct members in more than 30 countries and represents nearly 10,000 companies indirectly through their membership of their respective national Direct Marketing Associations.


The Instittue of Practioners in Advertising (IPA)
http://www.ipa.co.uk/
Professional organisation for the UK advertising industry. The IPA is the trade body and professional institute for 258 leading agencies in the UK's advertising, media and marketing communications industry, covering the Creative, Digital, Direct Marketing, Healthcare, Media, Outdoor, Sales Promotion and Sponsorship sectors.


Institute of Sales Promotion (ISP)
http://www.isp.org.uk/
Trade organisation for the sales promotion industry. Formed in 1933 and established as The Institute of Sales Promotion Limited (ISP) in 1979, we remain the only trade association that truly represents Promoters, Agencies and Service Partners engaged in Promotional Marketing.


Outdoor Advertising Association (OAA)
http://www.oaa.org.uk/
UK trade association for the outdoor advertising industry. At the OAA, the aim is to provide a friendly gateway to the excitingly diverse world of outdoor media, designed to introduce companies to the many advertising opportunities offered by our members. Our role is to provide a central reference point for the Outdoor industry in which it is possible to protect and advance our members' relationship with the advertising community, the public and both national and local government.


Outdoor Advertising Association of America (OAAA)
http://www.oaaa.org
The OAAA is the lead trade association representing the outdoor advertising industry in the United States. Founded in 1891, the OAAA is dedicated to promoting, protecting and advancing outdoor advertising interests in the U.S. With nearly 1,100 member companies, the OAAA represents more than 90% of industry revenues.


Point-of-Purchase Advertising International (POPAI)
http://www.popai.co.uk/
Point-Of-Purchase Advertising International (POPAI) is the trade association of the $17 billion in-store segment of the advertising industry, dedicated to serving its more than 1,700 members internationally by promoting, protecting and advancing the broader interests of in-store advertising through research, education, trade forums, and public policy efforts.


Radio Advertising Bureau (RAB)
http://www.rab.co.uk
The RAB is funded by UK Commercial Radio stations and provides a free, impartial and confidential service to national advertisers and their agencies to help guide them towards effective advertising on Commercial Radio.


Commercial Companies


For a comprehensive list of commercial companies and their accompanying websites (containing over 40 entries), access the document below:
commercial_links.doc (Word, 89.5kB)