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Baines, Fill & Page: Marketing

Chapter 11

Marketing Related Organisations

The American Advertising Federation (AAF)
http://www.aaf.org
The American Advertising Federation (AAF) protects and promotes the well-being of advertising. AAF's 115 corporate members are advertisers, agencies and media companies that comprise the nation's leading brands and corporations, and its national network of 207 ad clubs and local ad federations are home to 50,000 advertising professionals. In addition, AAF connects industry with an academic base through its 260 college chapters.


Advertising Association
http://www.adassoc.org.uk/
The Advertising Association exists to provide a co-ordinated service in the interests of its wider membership, i.e. the individual companies that make up this large, diverse and competitive business. Its remit is 'to promote and protect the rights, responsibilities and role of advertising' in the UK.


Advertising Federation of Australia (AFA)
http://www.afa.org.au
The Advertising Federation of Australia (AFA), represents companies in advertising and marketing communications. Members of the AFA are involved in mainstream advertising, providing strategic communication and marketing planning, media planning and buying, direct marketing, on-line marketing, events and sales promotion.


Advertising Research Foundation (ARF)
http://www.thearf.org/
Founded in 1936 by the Association of National Advertisers and the American Association of Advertising Agencies, the Advertising Research Foundation (ARF) is a nonprofit corporate-membership association which is today the pre-eminent professional organization in the field of advertising, marketing and media research. The principal mission of the ARF is to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.


Advertising Standards Authority (ASA)
http://www.asa.org.uk/
Independent, self-regulatory body for non-broadcast advertisements, sales promotions and direct marketing in the UK. The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.


European Association of Communications Agencies (EACA)
http://www.eaca.be
The European Association of Communications Agencies, formerly the European Association of Advertising Agencies (EAAA) and founded in 1959, is the sole central service organisation for the European advertising agency industry. The EACA, located in Brussels, combines the knowledge and input of the membership groups, i.e. the National Advertising Agency Associations; the International Advertising Agencies, and the pan-European Media Agencies.


Commercial Companies


For a comprehensive list of commercial companies and their accompanying websites (containing over 30 entries), access the document below:
commercial_links.doc (Word, 73.5kB)