Baines, Fill & Page: Marketing 
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Tutorial activitiesBaines, Fill & Page: Marketing
Chapter 09
Marketing Related Organisations
Adbrands.net
http://www.adbrands.net
Adbrands.net supplies WARC with its Profiles of the world's leading advertisers, brands and agencies. These are sourced from www.adbrands.net, a subscription-based web site offering Profiles, Snapshots and links for the most important companies and brands within the worldwide advertising and marketing industry, as well as an extensive database of account assignments, searchable by brand or agency. Companies covered include major advertisers such as Procter & Gamble and General Motors, agencies such as McCann-Erickson and Leo Burnett, and brands like Coca-Cola and Levi's.
Ad Slogans
http://www.adslogans.co.uk/
It's time the great advertising lines earned some recognition. Slogans, straplines, taglines, end lines, payoffs, claims and signatures - even some headlines. The Advertising Slogan Hall Of Fame, sponsored by AdSlogans.com, recognizes excellence and best practice in advertising, benchmarking creativity -- identifying the best in branding.
The Consumer Products Manufacturers Association (CPMA)
http://www.cpma-global.org
The Consumer Products Manufacturers Association (CPMA) was founded in 1999 by Eastman Kodak, Johnson and Johnson, The Gillette Company, and Procter & Gamble. The purpose of the association was to provide focus to the evolving needs of products and product packaging in three areas: electronic article surveillance, product authentication, and identification.
Packaging International
http://www.packaging-int.com/
Packaging International is an online Internet portal informing you of all the very latest developments in the field of packaging.
The Product Development and Management Association (PDMA)
http://www.pdma.org/
The Product Development and Management Association (PDMA) is the premier global advocate for product development and management professionals. Our mission is to improve the effectiveness of individuals and organizations in product development and management.
IDEO
http://www.ideo.com/
IDEO helps organizations innovate through design. Independently ranked by global business leaders as one of the world's most innovative companies, we use design thinking to help clients navigate the speed, complexity, and opportunity areas of today's world.
Commercial Companies
For a comprehensive list of commercial companies and their accompanying websites (containing over 60 entries), access the document below:
commercial_links.doc (Word, 123kB)
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