Baines, Fill & Page: Marketing 
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Tutorial activitiesBaines, Fill & Page: Marketing
Chapter 08
Marketing Related Organisations
American Marketing Association
http://www.marketingpower.com
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. This link provides a 5-step overview to marketing planning. (Access requires free registration).
Chartered Institute of Marketing (CIM)
http://www.cim.co.uk/
CIM is the world's largest professional body of marketing, with 50,000 members worldwide. We share a passion for marketing, we lead the development of professional standards and practice, and we champion the big issues and new ideas in the marketing world. The Chartered Institute of Marketing's Mission Statement: To be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others.
Marketing Matters: The Marketing Metric (2006)
http://www.mentoru.com/mplanet/3-reibstein.asp
This resource is a podcast of an interview that took place at the 2006 Amercian Marketing Association (AMA) conference. The interview is with Dave Reibstein who discusses the rise in the use and importance of marketing metrics.
Commercial Companies
For a comprehensive list of commercial companies and their accompanying websites (containing over 50 entries), access the document below:
commercial_links.doc (Word, 101kB)
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