Baines, Fill & Page: Marketing 
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Tutorial activitiesBaines, Fill & Page: Marketing
Chapter 06
Marketing Related Organisations
ACORN - CACI Ltd.
http://www.caci.co.uk/msd.html
CACI have developed what is called a geodemographic tool called ACORN is a geo-demographic postcode classification tool used to help businesses get information about, and understand their consumers. ACORN classifies 1.9 million UK post codes and generates 287 different lifestyle variables that a business can use to profile its customers. It classifies the entire UK population into 5 categories, 17 Groups and 56 Types.
ACORN was the first and is still one of the most powerful consumer targeting tools. It enables marketers to fully understand the kind of people buying their goods and services or shopping in their stores. By analysing key census variables and lifestyle characteristics, it provides precise information and an in-depth understanding of the different types of consumers in every part of the country.
British Market Research Bureau (BMRB) – Target Group Index
http://www.bmrb-tgi.co.uk/
Established in 1969, the Target Group Index (TGI) is a continuous survey which measures product usership, media exposure, and attitudes in order to describe as accurately as possible the charactersitics of target groups of consumers, and the potential strategies that enable subscribers to communicate with those audiences. Advertisers, their advertising agencies, and media owners use TGI extensively to help them develop more efficient marketing strategies and advertising campaigns.
Euromonitor
http://www.euromonitor.com
Euromonitor International offers quality international market intelligence on industries, countries and consumers. We have more than 30 years of experience publishing market reports, business reference books, online information systems and bespoke consulting projects.
MOSAIC – Experian
http://www.business-strategies.co.uk/
Mosaic forms a global network of segmentation tools that classify a billion people worldwide. Newly updated, Mosaic is the classification of choice for over 10,000 organisations. A development team of over 30 staff sourced and analysed some of the UK's most comprehensive and descriptive data sets. The result is a classification that paints a rich picture of UK consumers in terms of socio-demographics, lifestyles, culture and behaviour, providing the most accurate and comprehensive view of UK consumers at the start of the 21st century.
Commercial Companies
For a comprehensive list of commercial companies and their accompanying websites (containing over 80 entries), access the document below:
commercial_links.doc (Word, 163kB)
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