Baines, Fill & Page: Marketing 
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Tutorial activitiesBaines, Fill & Page: Marketing
Chapter 05
Marketing Related Organisations
American Marketing Association
http://www.marketingpower.com
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. This link provides a 5-step overview to marketing planning. (Access requires free registration).
Brand Republic
http://www.brandrepublic.com/
Brand Republic is the leading online business portal for the advertising, media, marketing and PR industries. It aims to keep the people who work in those sectors informed, educated and connected with each other. Aside from Brand Republic's own dedicated breaking news service, in the UK it is the home to web sites for Haymarket's market-leading titles Campaign, Marketing, Media Week, Revolution, Direct Response, Marketing Direct and Promotions & Incentives.
Hoovers, Inc.
http://www.hoovers.com/free/
Hoovers, Inc. a D&B Company, gives its customers a competitive edge with insightful information about industries, companies, and key decision makers. Hoover's provides this up-to-date information for sales, marketing, business development, and other professionals who need intelligence on U.S. and global companies, industries, and the people who lead them.
Michael Porter:
http://en.wikipedia.org/wiki/Michael_Porter
Michael Eugene Porter is an American academic focused on management and economics. Porter has made important contributions to strategic management and strategy theory and his main academic objectives focus on how a firm or a region can build a competitive advantage and develop competitive strategy. This link is to Wikipedia's review of Prof. Michael Porter (Harvard) career and work with a variety of links to key elements of strategy.
SWOT Analysis
http://www.rapidbi.com/created/SWOTanalysis.html
This page has been developed to help and support individuals new to business, HR, HRD and Management with assignments which require use of the SWOT analysis tool.
Warc.com
http://www.warc.com/
The World Advertising Research Center (WARC) is the leading supplier of information, knowledge, insight and data to the global marketing, advertising, media and research communities. Many of its unrivalled products have been serving the needs of this market for more than 40 years.
Commercial Companies
For a comprehensive list of commercial companies and their accompanying websites (containing over 50 entries), access the document below:
commercial_links.doc (Word, 109kB)
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