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Baines, Fill & Page: Marketing

Chapter 03

Marketing Related Organisations

Association for Consumer Research
http://www.acrwebsite.org/
The mission of the Association for Consumer Research is to advance consumer research and facilitate the exchange of scholarly information among members of academia, industry, and government worldwide. One of the key functions of ACR is to facilitate the growth and advancement of the field of consumer research.


National Consumer Council
http://www.ncc.org.uk
The National Consumer Council helps everyone get a better deal by making the consumer voice heard. The strategic objective of the NCC include: putting users at the heart of public services; to make markets work for consumers; to ensure that disadvantaged and vulnerable consumers get a fair deal; and to achieve more sustainable consumption.


Psychology Matters
http://psychologymatters.apa.org/
PsychologyMatters.org is a web-based compendium of psychological research that demonstrates the application and value of psychological science in our everyday lives.


Encyclopedia of Psychology
http://www.psychology.org/
The Encyclopedia of Psychology is intended to facilitate browsing in any area of psychology. There are two paths envisioned for this purpose: 1) Original information generated by respected researchers and practitioners in various fields of psychology; 2) a hierarchical database of links to websites providing information about scientific psychology.


VALS™
http://www.sric-bi.com/VALS/
VALS™ is a marketing and consulting tool that helps businesses worldwide develop and execute more effective strategies. The system identifies current and future opportunities by segmenting the consumer marketplace on the basis of the personality traits that drive consumer behavior. VALS applies in all phases of the marketing process, from new-product development and entry-stage targeting to communications strategy and advertising.


Commercial Companies


For a comprehensive list of commercial companies and their accompanying websites (containing over 60 entries), access the document below:
commercial_links.doc (Word, 116kB)