Chapter 02

Marketing Related Organisations

Advertising Standards Authority (ASA) (UK)
http://www.asa.org.uk/
Independent, self-regulatory body for non-broadcast advertisements, sales promotions and direct marketing in the UK. The ASA is here to make sure all advertising, wherever it appears, meets the high standards laid down in the advertising codes. Our website will tell you more about the rules for advertising, let you complain online, and explain how the ASA is working to keep UK advertising standards as high as possible.

Bureau de Verification de la Publicité France
http://www.bvp.org/
The Audit Bureau of Advertising (BVP) is the self-advertising in France. It is a private association Interprofessional type Act of 1901. Its mission is to carry out an action for a fair advertising, true and healthy in the interest of advertising professionals, consumers and the public. The BVP annually publishes a charter of ethics to the attention of advertisers and advertising professionals who describes precisely, depending on the areas concerned, the boundaries that should not be crossed. Certains termes ou certains concepts sont ainsi prohibés. Certain terms or concepts are prohibited.

Committee of Advertising Practice (CAP)
http://www.cap.org.uk/
The Committee of Advertising Practice (CAP) is the industry body responsible for the UK's advertising Codes. CAP's Broadcast Committee is contracted by the broadcast regulator, Ofcom, to write and enforce the codes of practice that govern TV and radio advertising. The Committee comprises representatives of broadcasters licensed by Ofcom, advertisers, agencies, direct marketers and interactive marketers. CAP's Non-broadcast Committee writes and enforces the British Code of Advertising, Sales Promotion and Direct Marketing (the Code). The Committee comprises representatives of advertisers, agencies, media owners and other industry groups, all of which are committed to upholding the highest standards in advertising.

Datamonitor
http://www.datamonitor.com/
Datamonitor is a leading provider of online database and analysis services for key industry sectors, helping clients, 5000 of the world's leading companies, to address complex strategic issues. Through their proprietary databases and wealth of expertise, they provide clients with unbiased expert analysis and in-depth forecasts for seven industry sectors: Automotive, Consumer Markets, Energy, Financial Services, Pharmaceuticals and Healthcare, Technology, Transport and Logistics.

Euromonitor
http://www.euromonitor.com
Euromonitor International's mission is to be the best provider of quality international market intelligence on industries, countries and consumers. We have more than 30 years of experience publishing market reports, business reference books, online information systems and bespoke consulting projects. With offices in London, Chicago, Singapore, Shanghai and Vilnius and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to deliver reliable information sources to support strategic planning.

European Advertising Standards Alliance
http://www.easa-alliance.org/
The European Advertising Standards Alliance (EASA) is a non-profit organisation based in Brussels. EASA brings together national advertising self-regulatory organisations (SROs) and organisations representing the advertising industry in Europe. EASA is, on behalf of the advertising industry, the single authoritative voice on advertising self-regulation issues and promotes high ethical standards in commercial communications by means of effective self-regulation, while being mindful of national differences of culture, legal and commercial practice.

Federal Communications Commission (USA)
http://www.fcc.gov/
The Federal Communications Commission (FCC) is an independent United States government agency, directly responsible to Congress. The FCC was established by the Communications Act of 1934 and is charged with regulating interstate and international communications by radio, television, wire, satellite and cable. The FCC's jurisdiction covers the 50 states, the District of Columbia, and U.S. possessions.

Mintel International Group
http://www.mintel.com/
Mintel is a global supplier of consumer, media and market research. For more than 35 years, their wide-ranging products have provided unique insights that have a direct impact on clients' success. Mintel can help you discover opportunities, monitor competitors, develop products and services, and hone your marketing and advertising efforts.

Commercial Companies

For a comprehensive list of commercial companies and their accompanying websites (containing over 70 entries), access the document below:
commercial_links.doc (Word, 138kB)

View print version

Oxford University Press, Online Resource Centre, Chapter 02.

Chapter 02