Baines, Fill & Page: Marketing 
Multiple choice questions
Tutorial activitiesBaines, Fill & Page: Marketing
Chapter 01
Marketing Related Organisations
Chartered Institute of Marketing (CIM)
http://www.cim.co.uk/
CIM is the world's largest professional body of marketing, with 50,000 members worldwide. We share a passion for marketing, we lead the development of professional standards and practice, and we champion the big issues and new ideas in the marketing world. The Chartered Institute of Marketing's Mission Statement: To be the pre-eminent body on marketing practice, standards and associated knowledge on an international basis and for this to be acknowledged by governments, marketers, business, education and others.
American Marketing Association (AMA)
http://www.marketingpower.com/
The American Marketing Association, one of the largest professional associations for marketers, has 38,000 members worldwide in every area of marketing. For over six decades the AMA has been the leading source for information, knowledge sharing and development in the marketing profession. The AMA's website, MarketingPower.com, supplies marketing professionals and AMA members with the information, products and services required to succeed in their jobs and careers.
Marketing and Sales Standards Setting Board (MSSSB)
http://www.msssb.org/
The MSSSB was established by the Department for Education and Skills (DfES) in September 2001 in order to develop world-class benchmarks of best practice for the Marketing, Marketing Communications, Sales and Telesales occupational areas. The benchmarks will form the basis for all Government funding of Marketing and Sales related courses. MSSSB will work with key stakeholders to help develop a national educational and training framework that support these professions.
The European Marketing Confederation (EMC)
http://www.euromarketers.net/
The European Marketing Confederation (EMC), the umbrella organisation for marketing and sales associations in Europe, has announced the launch of Euromarketers.net, a new virtual community created to promote networking among professionals and academics in the marketing and sales arena.
The Marketing Society
http://www.marketing-society.org.uk/
UK trade organisation for the marketing industry. The Marketing Society is a professional association dedicated to raising the stature of marketing in business. It champions marketing excellence by providing the best network for senior marketers to exchange ideas and share best practice.
Commercial Companies
For a comprehensive list of commercial companies and their accompanying websites (containing over 50 entries), access the document below:
commercial_links.doc (Word, 110kB)
View print version