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Baines, Fill & Page: Marketing

Chapter 20

Research Insight 20.1
Hunt, S.D. and Vitell, S. (2006), "The general theory of marketing ethics: a revision and three questions", Journal of Macromarketing, Vol.26, No.2, pp.143-153
Research Insight 20.2
Ferrell, O.C & Gresham, L.G. (1985), "A contingency framework for understanding ethical decision making in marketing", Journal of Marketing, Vol.49, Summer, pp.87-96
Research Insight 20.3
Maignan, I. & Ferrell, O.C. (2004), "Corporate social responsibility and marketing: an integrative framework", Journal of the Academy of Marketing Science, Vol.32, No.1, pp.3-19
Research Insight 20.4
Dunfee, T.W.; Smith, C.N. & Ross, W.T. Jr. (1999), "Social contracts and marketing ethics", Journal of Marketing, July, pp.14-32