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Baines, Fill & Page: Marketing

Chapter 19

Research Insight 19.1
Elliot, R. (1997), "Existential consumption and irrational desire", European Journal of Marketing, Vol.31. No.3/4, pp.285-296
Research Insight 19.2
Firat, A.F. and Shultz II, C.J. (1997), "From segmentation to fragmentation: markets and modern marketing strategy in the postmodern era", European Journal of Marketing, Vol.31, No.3/4, pp.183-207
Research Insight 19.3
Holbrook, M.B and Hirschmann, E.C. (1982), "The experiential aspects of consumption: consumer fantasies, feelings and fun", Journal of Consumer Research, Vol.9, September, pp.132-140
Research Insight 19.4
Brown, S. (1996), "Art or science: fifty years of marketing debate", Journal of Marketing Management, Vol.12, pp.243-267