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Baines, Fill & Page: Marketing

Chapter 18

Research Insight 18.1
Hoffman, D. L. and Novak, T. P. (1996), Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations, Journal of Marketing, 60 (July), 50-68
Research Insight 18.2
Peltier, J. W., Schibrowsky, J. A., Schultz, D. E (2003) Interactive integrated marketing communication: combining the power of IMC, the new media and database marketing, International Journal of Advertising, 22 (1), 93-116
Research Insight 18.3
Meuter, M. L., Bitner, M. J., Ostrom, A. L., and Brown, S. W. (2005) Choosing Among Alternative Service Delivery Modes: An Investigation of Customer Trial of Self-Service Technologies, Journal of Marketing, 69, 2 (April), 61-83
Research Insight 18.4
Jap, S. D., (2007) The Impact of Online Reverse Auction Design on Buyer-Supplier Relationships, Journal of Marketing, 71 (1), p.146