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Baines, Fill & Page: Marketing

Chapter 11

Research Insight 11.1
Kitchen, P. (1993) Marketing communications renaissance, International Journal of Advertising, 12, 4, 367-86
Research Insight 11.2
Duncan, T. and Moriarty, S. (1998) A communication-based marketing model for managing relationships, Journal of Marketing, 62 (April), 1o?=13
Research Insight 11.3
Gronroos, C. (2004) The relationship marketing process: communication, interaction, dialogue, value, Journal of Business and Industrial Marketing, 19, 2, 99-113
Research Insight 11.4
Harris, G. and Attour, S. (2003) The International Advertising Practices of Multinational Companies: a content analysis, European Journal of Marketing, 37, 1, 154-68