« Home

Home » Business & Economics » Business » Baines, Fill & Page: Marketing » Student resources » Seminal paper links » Chapter 10

Baines, Fill & Page: Marketing

Chapter 10

Research Insight 10.1
Zeithaml, V.A. (1988), "Consumer perceptions of price, quality and value: a means-end model and synthesis of evidence", Journal of Marketing, July, Vol.52, pp.2-22
Research Insight 10.2
Smith, G.E. and Nagle, T.T. (1995), "Frames of reference and buyer's perceptions of price and value", California Management Review, Vol.38, No.1, pp.98-116
Research Insight 10.3
Heil, O.P. & Helsen, K. (2001), "Toward an understanding of price wars: their nature and how they erupt", International Journal of Research in Marketing, Vol.18, pp.83-98
Research Insight 10.4
Dean, J. (1950), "Pricing policies for new products", Harvard Business Review, November, pp.45-53. (reprinted with retrospective commentary in HBR, November-December, 54 (6) 1976)