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Baines, Fill & Page: Marketing

Chapter 09

Research Insight 9.1
Wood, L. (1990). The End of the Product Life Cycle? Education says goodbye to an old friend. Journal of Marketing Management, Vol. 6 (2); pp.145-155
Research Insight 9.2
Wind, J., & Mahajan, V. (1997). Issues and Opportunities in New Product Development: An introduction to the special issue. Journal of Marketing Research, Vol. 34 (1); pp.1-12
Research Insight 9.3
Doyle, P. (1990). Building successful brands; the strategic options. The Journal of Consumer Marketing, Vol. 7 (2); pp.5-20
Research Insight 9.4
de Chernatony, L., Harris, F., & Riley Dall'Olmo, F. (2000). Added value: Its nature, roles and sustainability. European Journal of Marketing, Vol. 34 (1/2); pp.39-56