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Home » Business & Economics » Business » Baines, Fill & Page: Marketing » Student resources » Seminal paper links » Chapter 07

Baines, Fill & Page: Marketing

Chapter 07

Research Insight 7.1
Levitt, T. (1983) Globalisation of Markets. Harvard Business Review, 11, (3), 92
Research Insight 7.2
Young, R. B. & Javalgi, R. G. (2007) International marketing research: A global project management perspective. Business Horizons, 50 (2), 113-122
Research Insight 7.3
Rundh, B. (2007) International marketing behaviour amongst exporting firms. European Journal of Marketing, 41, (1/2), 181-198