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Baines, Fill & Page: Marketing

Chapter 06

Research Insight 6.1
Smith, W. R. (1956). Product differentiation and market segmentation as alternative marketing strategies. Journal of Marketing, Vol. July; pp.3-8.
Research Insight 6.2
Haley, R. I. (1968). Benefit segmentation: a decision-oriented research tool. Journal of Marketing, Vol. 32; pp.30-35.
Research Insight 6.3
Beane, T. P., & Ennis, D. M. (2001). Market segmentation: a review. European Journal of Marketing, Vol. 21 (5); pp.20-42.
Research Insight 6.4
Yankelovich, D., & Meer, D. (2006). Rediscovering Market Segmentation. Harvard Business Review, Vol. 84 (2); pp.122-131.
Research Insight 6.5
Ries, A., & Trout, J. (2006). Positioning: The Battle for Your Mind. London & New York: McGraw-Hill Professional.