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Baines, Fill & Page: Marketing

Chapter 05

Research Insight 5.1
Mintzberg, H. (1987) The Strategy Concept: Five Ps For Strategy, California Management Review, 30, 1, Fall, 11-26
Research Insight 5.2
Schoemaker, P.J.H. (1995), "Scenario planning: a tool for strategic thinking", Sloan Management Review, 36, 2, Winter, 25-40
Research Insight 5.3
Prahalad, C.K. and Hamel, G. (1990) The Core Competence of the Organisation, Harvard Business Review, 68, 3, (May-June), 79-91
Research insight 5.4
Day, G. S. and Wensley, R. (1988) Assessing Advantage: A Framework for Diagnosing Competitive Superiority, Journal of Marketing, 52, 2 (April), 1-20