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Baines, Fill & Page: Marketing

Chapter 04

Research Insight 4.1
Moorman, C.; Zaltmann, G. and Desphandé, R. (1992), "Relationships between providers and users of market research: the dynamics of trust within and between organisations", Journal of Marketing Research, Vol.29, No.3, pp.314-328
Research Insight 4.2
Ilieva. J.; Baron, S. and Healey, N.M. (2002), "Online surveys in marketing research: pros and cons", International Journal of Market Research, Vol.44, No.3, pp.361-382
Research Insight 4.3
Montgomery, D.B. and Weinberg, C.B. (1979), "Toward strategic intelligence systems", Journal of Marketing, Vol.43, No.4 (Autumn), pp.41-52
Research Insight 4.4
Craig, C.S. and Douglas, S.P (2001), "Conducting international marketing research in the twenty-first century", International Marketing Review, Vol.18, No.1, pp.80-90