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Baines, Fill & Page: Marketing

Chapter 03

Research Insight 3.1
Holbrook, M.B. and Hirschman, E.C. (1982), "The experiential aspects of consumption: consumer fantasies, feelings and fun", Journal of Consumer Research, Vol.9, pp.132-140
Research Insight 3.2
Rogers, E.M. (1962), Diffusion of Innovations, New York: Free Press
Research Insight 3.3
Howard, J.A. and Sheth, J.N (1969), The Theory of Buyer Behavior, New York: John Wiley and Sons
Research Insight 3.4
Festinger, L. (1957), A Theory of Cognitive Dissonance, Stanford, CA: Stanford University Press