« Home

Home » Business & Economics » Business » Baines, Fill & Page: Marketing » Student resources » Seminal paper links » Chapter 01

Baines, Fill & Page: Marketing

Chapter 01

Research Insight 1.1
Borden, N.H. (1964), "The concept of the marketing mix", Journal of Advertising Research, Vol.4, pp.2-7
Research Insight 1.2
Bagozzi, R.P. (1975), "Marketing as exchange", Journal of Marketing, Vol.39 (October), pp.32-39
Research Insight 1.3
Webster, Jr., F.E. (1992), "The changing role of marketing in the corporation", Journal of Marketing, Vol.56 (October), pp.1-17
Research Insight 1.4
Wilkie, W.L. & Moore, E.S. (1999), "Marketing's contributions to society", Journal of Marketing, Vol.63 (Special Issue), pp.198-218