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Baines, Fill & Page: Marketing

Seminal paper links

Throughout the textbook reference is made to seminal academic papers that can assist you in the further development of your understanding of a particular concept or theory that has been introduced. Organised by chapter, this resource provides links to these seminal papers.

Chapter 01
Marketing Principles and Society
Chapter 02
The Marketing Environment
Chapter 03
Marketing Psychology and Consumer Buying Behaviour
Chapter 04
Marketing Research and Marketing Information Systems
Chapter 05
Marketing Strategy
Chapter 06
Market Segmentation and Positioning
Chapter 07
Market Development and International Marketing
Chapter 08
Marketing Implementation and Control
Chapter 09
Products, Services, and Branding Decisions
Chapter 10
Price Decisions
Chapter 11
An Introduction to Marketing Communications
Chapter 12
Marketing Communications: Tools and Techniques
Chapter 13
Managing Marketing Communications: Strategy, Planning, and Implementation
Chapter 14
Channel Management and Retailing
Chapter 15
Services Marketing and Non-Profit Marketing
Chapter 16
Business-to-Business Marketing
Chapter 17
Relationship Marketing
Chapter 18
New Technology and Marketing
Chapter 19
Postmodern Marketing
Chapter 20
Marketing Ethics