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Baines, Fill & Page: Marketing

Chapter 20

Activity 20.1: Ethics in Sports Manufacturing
This activity introduces you to consider the ethical debates that have occurred over the years surrounding sports wear manufacturing.
Activity 20.2: Customers who Care!
This activity introduces you to the Cooperative Bank's Customer Who Campaign and encourages you to visit an interactive website for the Cooperative Bank promoting the companies' ethical values and 'customers who care' campaign.