Baines, Fill & Page: Marketing
Chapter 15
- Activity 15.1: PSMG
- This activity introduces you to the Professional Services Marketing Group (PSMG) and the activities the group promotes for more professional and informed marketing of professional services.
- Activity 15.2: Donating Online
- This activity introduces you to the use of the web for the effective and cost efficient promotion and transaction management of non-profit activities.


