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Baines, Fill & Page: Marketing

Chapter 14

Activity 14.1: Intermediaries
This activity introduces you to the concept and role of intermediaries in the supply chain within the Film and TV industry and the impact of channel conflict.
Activity 14.2: Online Retailing
This activity introduces you to the variety of online retailing sites and the importance of the provision of delivery information accessible online prior to purchase to reduce consumer uncertainty and increase online retailing delivery and fulfilment satisfaction.